Identity for new Tribeca residence at landmark Barclay-Vesey building, or the New York Telephone Building, an art deco skyscraper of its time designed by renowned architect Ralph Walker.
Identity for The Beekman Hotel & Residences. The Beekman brings turn of the century and contemporary architecture side-by-side to give home to those seeking an authentic metropolitan experience. Through the prism of its fully restored, nine-story Victorian atrium, hotel guests and owners can traverse between the plush social spaces of its storied halls and the modern residential tower.
Elijah melds calligraphy strokes into the typographic. The design originates from drawings using Gerrit Noordzji’s translation technique. The typeface is rooted in and inspired by eastern and western calligraphic styles, however it is meant to be very readable as body copy. It reads surprisingly well at 5pt. Included here are Light, Regular, Bold, Black and Italic.
Condensed No. 4
Condensed No. 4 is a type specimen from the Cincinnati Type Foundry circa 1888. It is quite condensed with extremely long serifs, a stoic sensibility, used predominantly for newspaper headlines. Its elegantly shaped numerals rounds out the character set.
45 East 22nd Street
Identity for Ian Bruce Eichner's cantilevering Flatiron condo tower
Crane & Co. site redesign
For the task to redesign it was important that we focused on the classics. staying true to Crane's history and heritage, since 1801. We needed to consider a mature demographic that was still using older computers and accommodate IE4 users, but also be fresh and clean to attract a new and younger generation. Crane & Co is a premium brand, a leader in paper and correspondence. Customers look to Crane for the proper etiquette for wedding and personalized correspondence.
Crane & Co. digital marketing
Art direction: Homepage hero images, email campaigns, website assets, banners
Bobbi Brown sets herself apart from other beauty brands with her emphasis on empowering consumers with make-up education. Shown here are selected online campaigns and web assets.
Lettering & Calligraphy
Design Collective posters
At Gensler, we started weekly Design Collective critiques for architect teams to discuss and receive feedback on current projects. This encouraged dialogue between teams that do not have the opportunity to view each other's work. These calendars were designed to provide the monthly schedule, pique interest and encourage folks to attend.